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If you could influence medical industry companies, what advice would you offer them regarding marketing to doctors?
#Response DateOther (please specify)
1.1/30/2008 12:59:00 PMI do not need Or appreciate Having Ddrug reps come to my office.I need samples for my indigent patients who can't afford to pay for their scripts.I can get infomation about new drugs etc more effectively and accurately from the literature and from my collegues.We have a pharmacy dept. in our group practice to research drugs for us and to council patients. They do NOT sell drugs but can distribute samples at the doctor's instruction.This helps keep the reps away.
2.1/30/2008 1:17:00 PMFull disclosure of medication data. Sponsor educational/CME conferences
3.1/30/2008 1:24:00 PMGive both positive and negatives.
4.1/30/2008 1:39:00 PMuse e mail to provide access to useful unbiased information, not for advertizing.
5.1/30/2008 1:40:00 PMUse email more with links, avoid excess paper.
6.1/30/2008 1:48:00 PMThink of their role as consultants more than marketers
7.1/30/2008 1:52:00 PMsend information via the US mails
8.1/30/2008 1:55:00 PMbe respectful of the physicians time and schedule
9.1/30/2008 1:58:00 PMStop marketing to public on television
10.1/30/2008 2:02:00 PMDon't be aggressive, just provide the facts about the products and let us make our own decisions and opinions.
11.1/30/2008 2:09:00 PMStop direct to consumer advertising
12.1/30/2008 2:12:00 PMreduce number of drug reps, increase internet use, reduce DTC advertising
13.1/30/2008 2:15:00 PMHire qualified reps,not cheer leaders with no scientific or medical background.
14.1/30/2008 2:21:00 PMI believe what I see in randomized clinical trials. All the rest is noise.
15.1/30/2008 2:26:00 PMnot enough time to properly answer
16.1/30/2008 2:28:00 PMBe honest
17.1/30/2008 2:28:00 PMBe honest
18.1/30/2008 2:31:00 PMLet wives go to drug dinners.
19.1/30/2008 2:44:00 PMMarket only to doctors. Direct to consumer marketing has no influence on my prescribing.
20.1/30/2008 2:47:00 PMhonest, unbiased information
21.1/30/2008 2:54:00 PMStop!
22.1/30/2008 2:59:00 PMDon't interrupt physicians' practice and work flow by advertising through sales rep. E-mail and web site are the best because physicians make their own choise to visit whenever necessary.
23.1/30/2008 3:19:00 PMI have no data on this. I would think that the internet would be the least expensive. I know that is what I use the most.
24.1/30/2008 3:28:00 PMUse email
25.1/30/2008 3:35:00 PMReduce cost. Offer information, not opinion.
26.1/30/2008 3:41:00 PMdon't waste so much time leaving me the same old materials over and over - it just annoys me
27.1/30/2008 3:47:00 PMTaylor marketing to individual physician choice and consider contributing to non-profit organizations OF THE PHYSICIAN'S CHOICE instead of meals with sales reps
28.1/30/2008 3:54:00 PMProvision of accurate, scientifically based information without inflated claims
29.1/30/2008 3:56:00 PMWe are fed up with rep visits and ridiculous, old-fashioned advertising methods
30.1/30/2008 4:03:00 PMMarket the price of your drug.
31.1/30/2008 4:03:00 PMdo not be too pushy, do not triy to be friendly, be knowledgeable!
32.1/30/2008 4:17:00 PMGive us the facts and we will decide what's best for our patients.
33.1/30/2008 4:20:00 PMeliminate detail persons
34.1/30/2008 4:44:00 PMonly show me rct's
35.1/30/2008 4:46:00 PMEvidence based information by mail, journal article or e-mail
36.1/30/2008 4:56:00 PMDo not solicit thru drug reps or worthless trinkets
37.1/30/2008 4:56:00 PMLimited only very important-peer reviewed information passed on
38.1/30/2008 5:37:00 PMMake it time efficient and unobtrusive
39.1/30/2008 5:37:00 PMbe cognizant of limits on doctor's time
40.1/30/2008 5:41:00 PMRespect, know the boundaries, don't push...
41.1/30/2008 5:52:00 PMless intrusion and fewer in person visits
42.1/30/2008 5:57:00 PMInsist on freedom of expression with no exceptionalism for healthcare. Keep government out of our civil liberties. Share with physicians the principle that all Americans are equal, including medical doctors.
43.1/30/2008 5:58:00 PMkeep it simple
44.1/30/2008 6:00:00 PMemail with specific information in the physician's area of interest
45.1/30/2008 6:04:00 PMTell them to fight against malpractice insurance
46.1/30/2008 6:08:00 PMstop bashing the competition and tell the truth
47.1/30/2008 6:31:00 PMStop pressuring me! I would also like to see major restiction on marketing to patients.
48.1/30/2008 6:40:00 PMDo not think doctors are stupid
49.1/30/2008 7:00:00 PMIncentives for consulting without bias.
50.1/30/2008 7:03:00 PMuse the internet
51.1/30/2008 7:12:00 PMBe honest in your marketing
52.1/30/2008 7:16:00 PMUse less biased information
53.1/30/2008 7:38:00 PMKeep it short. Don't try and hide data or results.
54.1/30/2008 7:40:00 PMBring me information of value on the disease state and on your products, so I can care for patients better or more efficiently.
55.1/30/2008 7:45:00 PMDon't market; if you have a good product, you don't need to market
56.1/30/2008 7:46:00 PMEvidenced-based, objective peer-reviewed articles in peer-reviewed journals. No more incentive/monetary/marketing to physicians
57.1/30/2008 7:50:00 PMTimes are changing and we doctors are getting the message that the freebies are not free and many academic centers are taking the lead in going Pharm-free. The companies should act now to restructure and rethink their policies, and let evidence based medicine carry their message.
58.1/30/2008 8:11:00 PMStop trying to use peer reviewed literature as an advertising device
59.1/30/2008 8:13:00 PMLeave me alone
60.1/30/2008 8:24:00 PMbe transparent with data; change the concept of &quot;opinion leaders&quot; being sales people
61.1/30/2008 8:41:00 PMGet the studies published in first-line peer reviewed medical journals, email the articles to the doctors and let them know that if there are any questions they can email or talk to a national expert. I don't find that the information that the reps have is able to put the findings in the correct hisorical medical context.
62.1/30/2008 8:52:00 PMno gifts to MDs
63.1/30/2008 9:00:00 PMVery few docs look at journal ads at all.
64.1/30/2008 9:30:00 PMutilize the internet and email more
65.1/30/2008 9:38:00 PMstop sending duplicats of information. Also problems with products do not need to come by FEDEX. email is faster, more cost effective and &quot;greener.&quot;
66.1/30/2008 9:54:00 PMReduce drug costs by elimninating ridiculous gifts that have no practical value, such as scarves with EEG tracings on them.
67.1/30/2008 10:37:00 PMTarget the message. Stop hiring stupid New York ad agencies and New York focus groups that don't &quot;get&quot; the zeitgeist of the rest of the country. Hire clinicians and--here's a concept--talk to your reps!--who actually do know the market. Getting rid of reps altogether is a bad idea. They &quot;know the territory&quot;, kind of like community policing. There is just no substitute for that.
68.1/30/2008 10:42:00 PMcool down the retorec
69.1/30/2008 10:53:00 PMMore faster FDA approval Several years approval make any products more expensive Fixed rewards make liabilty less costly
70.1/30/2008 11:11:00 PMBe more direct about the facts for their products
71.1/30/2008 11:22:00 PMThe academic institutions that do most of the research should be publishing the information.
72.1/31/2008 12:39:00 AMput the money into R&amp;D.
73.1/31/2008 1:22:00 AMExplain/educate on what your product really does without hype or exaggeration. Don't ask me to prescribe your medicine. I will prescribe to the patients as I think appropriate. I will prescribe it if you show it is a good medicine.
74.1/31/2008 1:23:00 AMbe honest in their talks
75.1/31/2008 2:10:00 AMdon't waste time and money on &quot;me too&quot; products with no unique features
76.1/31/2008 2:27:00 AMbe accurate and knowledgable.
77.1/31/2008 2:49:00 AMkeep it short and to the point give comparisons with similar products
78.1/31/2008 3:02:00 AMStop sponsoring physicians. Do not come to our offices. Just sent emails
79.1/31/2008 3:23:00 AMStop DTC ads. Ban all &quot;freebies.&quot; Minimize number of reps permitted to in-service MDs in a particular catchment area (We don't need 2-3 reps, sometimes from co-marketing companies to individually come to my office.)
80.1/31/2008 3:45:00 AMnot doing enough for the physicians...go back to the old days.
81.1/31/2008 4:21:00 AMSTOP unless the info is TOTALLY FREE of all financial incentives to the researchers, speakers, ad writers.
82.1/31/2008 4:36:00 AMWaste less paper in giving drug samples
83.1/31/2008 6:56:00 AMHave a strong rapport and regular follow-up visits and sponsor international conventions
84.1/31/2008 10:01:00 AMfocus on patients health improvement ,quote scientific work, ignore other competitive companies
85.1/31/2008 12:32:00 PMstop direct TV advertising
86.1/31/2008 4:02:00 PMA marketing program should include all touch points of contact, direct mail,email,journal ads, and detailing.
87.1/31/2008 5:16:00 PMplease be honest and show us literature about the products from studies NOT supported by the company that makes the product
88.1/31/2008 5:55:00 PMbrief focused discussions at scheduled lunchtime visits
89.1/31/2008 6:10:00 PMTo be neutral about the product, not just to sell it. To be aware the real advantages and to accept real disadvantages because nobody can fool biology and the disease and all of us would one day be patients in a need for the best cure
90.1/31/2008 7:01:00 PMcombine evidence with product and avoid getting caught lying or fudging data
91.1/31/2008 7:11:00 PMshow me you care by offering prescription coupons for me to give to patients in need
92.1/31/2008 8:03:00 PMI would suggest CME information and courses, journals subscription, textbook online for free. Provide epocrates essetial annual subscription for free as well as sanford guide for antibiotics
93.1/31/2008 9:20:00 PMDirected,specific U. S mail
94.1/31/2008 9:27:00 PMUse nonbiased education-related information to educate doctors about the disease and potential treatments. Blatant marketing and glossy brochures are contraproductive.
95.1/31/2008 10:43:00 PMstick to evidence-based marketing.
96.2/1/2008 12:31:00 AMstart being honest and do real studies instead of using statistics that inflate the effects of their products
97.2/1/2008 12:31:00 AMstart being honest and do real studies instead of using statistics that inflate the effects of their products
98.2/1/2008 12:32:00 AMstart being honest and do real studies instead of using statistics that inflate the effects of their products
99.2/1/2008 2:18:00 AMDo not collect prescribing data
100.2/1/2008 2:23:00 AMWe are all capable of doing research on topics of interest, back off on the reps..
101.2/1/2008 2:43:00 AMHave reps ask first if the physician has any questions or concerns about a product before launching into a canned presentation.
102.2/1/2008 2:51:00 AMless direct to consumer ads
103.2/1/2008 3:23:00 AMPresent sound data and doctors will do what is best for the patient. Also, samples are good for increasing drug prescriptions;
104.2/1/2008 4:18:00 AMDo not be sponsor any research for their product.
105.2/1/2008 6:58:00 AMmake the web experience easier and worth my time for detailing
106.2/1/2008 1:06:00 PMBe fair balanced in presentations
107.2/1/2008 4:28:00 PMlimit their time, and be focused for 5-10 minutes
108.2/1/2008 5:09:00 PMnon-commercial CME activities
109.2/1/2008 7:38:00 PMTheir best marketing is a product that works. Help physicians in clinical trial design for new agents.
110.2/1/2008 8:16:00 PMFocus on conducting and disseminating excellent trials.
111.2/1/2008 8:40:00 PMStop spending so much on Perks for MDs.
112.2/2/2008 2:23:00 AMwe are not stupid
113.2/2/2008 6:12:00 AMDon't dress so nicely- it gives the impression that the rep is about making money for themselves, not about caring for patients and reminds the doctor that the rep likely makes more money that they do!
114.2/2/2008 3:59:00 PMMake sure reps are very educated on product and competition, and be honest regarding efficacy and cost.
115.2/3/2008 3:24:00 AMdon't do dtc advertising
116.2/3/2008 10:05:00 AMedetailing, continue cme events at restaurants
117.2/3/2008 7:37:00 PMuse local experts and have cme based conferences
118.2/3/2008 8:29:00 PMI get most of my information from the meals (lunch at worksite) or dinner with out of town speaker. I do NOT care for the reps coming by during the work day.
119.2/3/2008 9:36:00 PMbe factual, fair, and brief
120.2/4/2008 7:58:00 PMavoid marketing to consumers!
121.2/5/2008 5:45:00 AMDrugs are not soda brands or new automobile models. They do not need flashy, dramitized advertising. Stick to the facts.
122.2/7/2008 1:57:00 AMUse the Internet